BarcelonaTalentMap
Tool that shows the behaviour of Barcelona’s talent in all dimensions including training and education; association with economic sectors, highlighting the strategic sectors foregrounded in the new Green Deal economic agenda; and movements with other cities, based on the information that this talent has shared on the LinkedIn professional network.
In collaboration with
How have we calculated these data? Learn about the methodology here.What will you find in the Talent Map?
The talent lifecycle
Generation
The talent creation axis shows the academic disciplines chosen by Barcelona’s talent, as well as the contribution of the city’s schools to generating this talent.
Development
The talent development axis shows the knowledge and competences in which they stand out in Barcelona. It also shows the growth and demand in the city’s job market, as well as the distribution of the talent in the city’s main economic sectors.
Attraction and retention
The talent attraction and retention axis shows the professionals’ movements and connection among metropolitan areas and among the city’s economic sectors. It also includes flows of talent from different perspectives.
01TalentGeneration
Barcelona’s talent: What did they study?
More cross-cutting training in all sectors
Training primarily related to business strategy, corporate decision-making, and human resource management. It is the training with the broadest perspective across the nine selected economic sectors, with an average relevance of 7.4% in all of them.
Training focused on the study of consumer behaviour, market segmentation and research, advertising, sales promotion, and social media management. This training provides the skills and competencies required to develop effective marketing strategies that help drive the growth and success of a business or product. The average importance of this training across all economic sectors is approximately 4.6%.
Academic training in law aims to provide students with the knowledge and skills necessary to understand, interpret, and apply laws and legal norms. These study programmes cover various areas of law, such as civil, criminal, constitutional, labour, and administrative law, among others. The average significance of this training across all economic sectors is 3.3%.
Barcelona’s talent: Where was it created?
The category "Others" encompasses the sum of educational centers with a smaller volume of professionals trained according to the LinkedIn professionals network
What type of talent does each school generate?
Most popular courses in the last year in the digital year
These academic disciplines equip professionals to face the challenges of the digital world, specialising in the creation of web applications and software development. Graduates are prepared for positions such as web developers, software programmers, and systems analysts, among others. According to recent LinkedIn data, 2,616 individuals graduated in this field in the past 12 months.
This training prepares professionals to manage and maintain IT systems within business environments, ensuring the security, efficiency, and availability of networks and IT services. Graduates in this field are qualified for roles such as systems administrators, IT support technicians, and network managers, among others. According to recent LinkedIn data, 1,896 individuals graduated in this field in the past 12 months.
Training in e-commerce prepares professionals to manage and optimise online businesses, understanding digital marketing strategies, logistics, electronic transactions, and user experience. Graduates in this field are prepared for positions such as online store managers, digital marketing specialists, and e-commerce consultants. According to recent LinkedIn data, 1,833 individuals graduated in this field in the past 12 months.
01 Talent generation
02TalentDevelopment
Barcelona’s talent: In what type of knowledge do they stand out?
Choose a field of knowledge from the graph to learn more about it
Demand for job ads
Most in-demand skills last year
The construction of dashboards and data visualisation are key skills in the technological and business sectors. These competencies allow for the clear and visual presentation of information, facilitating data-driven decision-making. Professionals with these skills can transform large volumes of data into actionable insights through charts, tables, and other interactive visual elements. Over the past year, 4,328 job offers were posted on LinkedIn requiring this skill set, highlighting its growing demand in sectors such as marketing and finance in Barcelona.
Analytical skills and adaptability are fundamental cross-sector competencies, essential for professionals in any field. These abilities enable a deep understanding of complex issues to develop effective strategies while quickly adapting to changes and the demands of the labour market. In the past year, 4,212 job offers were posted on LinkedIn seeking professionals with these skills, demonstrating their importance and relevance among professionals in Barcelona.
Digital marketing is a key skill for businesses looking to establish themselves in the online environment, effectively reaching their target audience. This skill set includes the use of tools such as SEO, SEM, social media, and web analytics to design and implement strategies that maximise the company’s visibility and results on the internet. Over the past year, 3,671 job offers on LinkedIn sought professionals with this knowledge, reflecting its high demand in sectors such as e-commerce, advertising, and digital communication in Barcelona.
Barcelona’s talent: In what sectors do they work?
How has each sector evolved over the last 6 months?
02 Talent development
03TalentAttraction&Retention
Barcelona’s talent: How do they move among sectors?
Percentage of total mobility volume, based on the total number of professionals working in each economic sector.
Which sectors attract talent the most?
Digital marketing is a key skill for businesses looking to establish themselves in the online environment, effectively reaching their target audience. This skill set includes the use of tools such as SEO, SEM, social media, and web analytics to design and implement strategies that maximise the company’s visibility and results on the internet. Over the past year, 3,671 job offers on LinkedIn sought professionals with this knowledge, reflecting its high demand in sectors such as e-commerce, advertising, and digital communication in Barcelona.
This sector includes all professional fields that use technology to operate or provide services. Thus, it ranges from information technology and communication companies to digital transformation services, engineering services, and digital industries (including digital security, entertainment, and online services). Over the past year, approximately 22,008 people switched sectors, attracted to the Technological sector.
This sector includes a variety of companies and organisations dedicated to research, development, production, and distribution of services related to human health and biotechnology. It encompasses healthcare services, social services, pharmaceutical industries, research laboratories, and diagnostic clinics. Over the past year, approximately 8,066 people switched sectors, attracted to Health and Biotech.
Which sectors retain talent the most?
This sector is composed of organisations and activities working to ensure sustainable and long-lasting economic growth. Their common goal is sustainable economic development through efficient resource use and equitable wealth distribution, ensuring social welfare, social cohesion, or environmental conservation. Only around 1,217 individuals have reported on LinkedIn that they changed from the Sustainable Economy sector to another. It is the sector that has lost the fewest professionals.
This sector includes academic institutions, research centres, technology parks, and companies dedicated to R&D (research and development). One of the main goals of this sector is to tackle social, economic, or environmental challenges that cannot be resolved from a single perspective or sector, leading to interaction and cooperation between different areas of the city's economy. Only about 3,040 people have reported on LinkedIn a switch from the Research and Knowledge Transfer sector to another, making it one of the sectors that has lost the fewest professionals.
This sector includes the set of services essential to the quality of life, health, and well-being of individuals and families. It encompasses activities such as home care, mobility assistance, healthcare support, and physical well-being services. It focuses on continuous improvement in quality of life, promoting the autonomy and holistic well-being of individuals. Fewer than 3,041 people have reported on LinkedIn that they switched from the Care Economy sector to another, making it one of the sectors that has lost the fewest professionals.
How does Barcelona’s talent move?
Percentage of gained/lost professionals ratio, based on the total number of professionals who have moved between Barcelona and each city.
The cities with the best connections to Barcelona, in terms of talent
The largest talent flow is between Barcelona and Madrid. The city of Barcelona is a magnet for the commerce, care economy, and tourism sectors. Meanwhile, Madrid attracts professionals from Barcelona in the business services, health and biotech, and technological sectors.
Talent mobility between Buenos Aires and Barcelona is high, with a positive balance for the city of Barcelona: Health and biotech, business services, and technological sectors are the most attractive for talent coming from Buenos Aires to Barcelona.
Mobility between London and Barcelona is quite high: Barcelona has a positive balance in this talent exchange, with the health and technological sectors being the most attractive for talent that comes from London.