BarcelonaTalentMap
Tool that shows the behaviour of Barcelona’s talent in all dimensions including training and education; association with economic sectors, highlighting the strategic sectors foregrounded in the new Green Deal economic agenda; and movements with other cities, based on the information that this talent has shared on the LinkedIn professional network.
In collaboration with
How have we calculated these data? Learn about the methodology here.What will you find in the Talent Map?
The talent lifecycle
Generation
The talent creation axis shows the academic disciplines chosen by Barcelona’s talent, as well as the contribution of the city’s schools to generating this talent.
Development
The talent development axis shows the knowledge and competences in which they stand out in Barcelona. It also shows the growth and demand in the city’s job market, as well as the distribution of the talent in the city’s main economic sectors.
Attraction and retention
The talent attraction and retention axis shows the professionals’ movements and connection among metropolitan areas and among the city’s economic sectors. It also includes flows of talent from different perspectives.
01TalentGeneration
Barcelona’s talent: What did they study?
More cross-cutting training in all sectors
Training primarily related to business strategy, corporate decision-making, and human resource management. It is the training with the broadest perspective across the nine selected economic sectors, with an average relevance of 6.8% in all of them.
Training focused on the study of consumer behaviour, market segmentation and research, advertising, sales promotion, and social media management. This training provides the skills and competencies required to develop effective marketing strategies that help drive the growth and success of a business or product. The average importance of this training across all economic sectors is approximately 4.9%.
Academic training in law aims to provide students with the knowledge and skills necessary to understand, interpret, and apply laws and legal norms. These study programmes cover various areas of law, such as civil, criminal, constitutional, labour, and administrative law, among others. The average significance of this training across all economic sectors is 4.1%.
Barcelona’s talent: Where was it created?
The category "Others" encompasses the sum of educational centers with a smaller volume of professionals trained according to the LinkedIn professionals network
What type of talent does each school generate?
Most popular training courses in the digital field last year
This training provides the necessary skills to work as software developers or system analysts, among other roles related to computing and information technology. Of all individuals who graduated in computer programming, approximately 4.500 did so in the past 12 months, according to the professional network LinkedIn.
This program prepares professionals to manage and maintain IT systems in business environments, ensuring the security, efficiency, and availability of networks and IT services. Graduates in this field are qualified to hold positions such as systems administrator, IT support technician, and network manager, among others. Recent LinkedIn data shows that approximately 2.100 people have graduated in this field in the past 12 months.
This training provides the necessary skills to work as software developers or system analysts, among other roles related to computing and information technology. Of all individuals who graduated in computer programming, approximately 4.500 did so in the past 12 months, according to the professional network LinkedIn.
01 Talent generation
02TalentDevelopment
Barcelona’s talent: In what type of knowledge do they stand out?
Choose a field of knowledge from the graph to learn more about it
Demand for job ads
Most in-demand skills in job offers last year
Analytical skills are a fundamental cross-cutting competency today, essential for professionals in any field. These abilities enable a deep understanding of complex issues to develop effective strategies, while quickly adapting to changes and demands in the job market. In the past year, approximately 3.200 job postings on the professional network LinkedIn sought professionals with these skills, highlighting their importance and relevance among professionals in Barcelona.
Software development is a key technical competency today, encompassing the ability to design, code, test, and maintain applications and IT systems. This skill is essential for meeting the technological needs of all types of organizations and driving digital innovation. Over the past year, approximately 1.500 job postings on the professional network LinkedIn have required software development skills, reflecting its importance in Barcelona’s job market.
Python is a highly valued technical competency in both software development and data analysis, thanks to its versatility, readability, and strong community support. Proficiency in this language enables the development of web applications, process automation, data analysis, and work in artificial intelligence, among many other uses. In the past year, approximately 1.300 job postings on the professional network LinkedIn have required Python skills, highlighting its strong demand in Barcelona’s job market.
Barcelona’s talent: In what sectors do they work?
How has each sector evolved over the last 6 months?
02 Talent development
03TalentAttraction&Retention
Barcelona’s talent: How do they move among sectors?
Percentage of total mobility volume, based on the total number of professionals working in each economic sector.
Which sectors attract talent the most?
The Business Services sector comprises various areas such as construction, strategy and operations, real estate, insurance, law, human resources, legal services, security and investigations, recruitment, among others. Over the past year, a total of approximately 24.000 people has switched sectors, attracted by the Business Services sector.
This sector includes all professional fields that use technology services to operate or provide services. It encompasses companies in information technology, communication, and digital transformation, as well as engineering services and digital service industries (such as cybersecurity, entertainment, and online services). Over the past year, approximately 20.400 people have changed sectors, attracted by the technology sector.
The Commerce sector includes all activities related to the purchase, sale, and distribution of goods and services, including wholesale and retail trade, transportation, supply chains, and logistics. This sector is crucial for the functioning of the economy, as it connects producers and consumers through various distribution channels and efficient transportation services. In the past year, approximately 8.800 people have transitioned to the Commerce sector, attracted by its growth opportunities and dynamic job market.
Which sectors retain talent the most?
This sector consists of all organizations and activities that work to ensure economic growth in a sustainable and lasting manner. They share the goal of sustainable economic development through the efficient use of resources and an equitable distribution of income, ensuring well-being, social cohesion, or environmental conservation. Only approximately 1.260 people have reported on LinkedIn a transition from the sustainability economy to another sector. This is the sector that has lost the fewest professionals.
Within this sector are included academic institutions, research centres, technological parks, and companies dedicated to R&D (research and development). One of the main objectives of this sector is to address social, economic, or environmental challenges that cannot be resolved from a single perspective or field of action, thus in many cases, there is interaction and cooperation between different fields of action and sectors of the city's economy. Only a total of approximately 3.100 people have reported on LinkedIn a change from Research and Knowledge Transfer to another sector.
Within this sector, we find a set of key services for the quality of life, health, and well-being of individuals and families. This sector includes activities such as home care, assistance for individual mobility, health support, and/or wellness and physical maintenance services. It focuses on the continuous improvement of quality of life by promoting the autonomy of the individual and their comprehensive well-being. Less than 3.400 people have reported on LinkedIn a change from the Care Economy sector to another sector. It is one of the sectors that has lost the fewest professionals.
How does Barcelona’s talent move?
Percentage of gained/lost professionals ratio, based on the total number of professionals who have moved between Barcelona and each city.
The cities with the best connections to Barcelona, in terms of talent
Barcelona and Madrid have the highest volume of talent flow between them. Barcelona acts as a 'magnet' in the sectors of Commerce, Research and knowledge transfer, and Tourism and the visitor economy. Meanwhile, Madrid attracts professionals from Barcelona mainly in the sectors of Business services and Creative industries.
Mobility between Buenos Aires and Barcelona is high, with Barcelona acting as a 'magnet' across all economic sectors. The most attractive sectors for talent arriving from Buenos Aires are Business services, Health and bio, and Creative industries.
Mobility between London and Barcelona is relatively high. Barcelona shows a positive balance in all sectors within this talent exchange. The sectors of Business services, Tourism and the visitor economy, and Health and bio are the most magnetic for talent coming from London.