BarcelonaTalentMap
Tool that shows the behaviour of Barcelona’s talent in all dimensions including training and education; association with economic sectors, highlighting the strategic sectors foregrounded in the new Green Deal economic agenda; and movements with other cities, based on the information that this talent has shared on the LinkedIn professional network.
In collaboration with
How have we calculated these data? Learn about the methodology here.What will you find in the Talent Map?
The talent lifecycle
Generation
The talent creation axis shows the academic disciplines chosen by Barcelona’s talent, as well as the contribution of the city’s schools to generating this talent.
Development
The talent development axis shows the knowledge and competences in which they stand out in Barcelona. It also shows the growth and demand in the city’s job market, as well as the distribution of the talent in the city’s main economic sectors.
Attraction and retention
The talent attraction and retention axis shows the professionals’ movements and connection among metropolitan areas and among the city’s economic sectors. It also includes flows of talent from different perspectives.
01TalentGeneration
Barcelona’s talent: What did they study?
More cross-cutting training in all sectors
Training primarily related to business strategy, corporate decision-making, and human resource management. It is the training with the broadest perspective across the nine selected economic sectors, with an average relevance of 7.2% in all of them.
Training focused on the study of consumer behaviour, market segmentation and research, advertising, sales promotion, and social media management. This training provides the skills and competencies required to develop effective marketing strategies that help drive the growth and success of a business or product. The average importance of this training across all economic sectors is approximately 4.8%.
Academic training in law aims to provide students with the knowledge and skills necessary to understand, interpret, and apply laws and legal norms. These study programmes cover various areas of law, such as civil, criminal, constitutional, labour, and administrative law, among others. The average significance of this training across all economic sectors is 3.7%.
Barcelona’s talent: Where was it created?
The category "Others" encompasses the sum of educational centers with a smaller volume of professionals trained according to the LinkedIn professionals network
What type of talent does each school generate?
Most popular training courses in the digital field last year
Training in e-commerce prepares professionals to manage and optimise online businesses, understanding digital marketing strategies, electronic transactions, and user experience. Graduates in this field are prepared for positions such as online store managers, digital marketing specialists, and e-commerce consultants. According to recent LinkedIn data, 1.592 individuals graduated in this field in the past 12 months.
Training that provides the necessary skills to work as software programmers or system analysts, among other roles related to computing and information technology. Of the total number of graduates in computer programming, 1.241 have completed their studies in the last 12 months, according to the professional network LinkedIn.
This training prepares professionals to manage and maintain IT systems within business environments, ensuring the security, efficiency, and availability of networks and IT services. Graduates in this field are qualified for roles such as systems administrators, IT support technicians, and network managers, among others. According to recent LinkedIn data, 1.089 individuals graduated in this field in the past 12 months.
01 Talent generation
02TalentDevelopment
Barcelona’s talent: In what type of knowledge do they stand out?
Choose a field of knowledge from the graph to learn more about it
Demand for job ads
Most in-demand skills in job offers last year
Analytical skills are a fundamental cross-cutting competency today, essential for professionals in any field. These abilities enable a deep understanding of complex issues to develop effective strategies, while quickly adapting to changes and demands in the job market. In the past year, 3.957 job postings on the professional network LinkedIn sought professionals with these skills, highlighting their importance and relevance among professionals in Barcelona.
Decision-making is a key competency in any professional environment, allowing individuals to analyze situations, evaluate alternatives, and choose the most suitable option to achieve established goals. This skill is essential for leading teams, managing projects, and adapting to changing environments with agility and effectiveness. Over the past year, 1.923 job postings on LinkedIn have sought professionals with this competency, demonstrating its relevance in the Barcelona job market.
Incident resolution is an essential competency in any work environment, particularly in sectors where problem management and quick decision-making are crucial. This skill enables professionals to identify, analyze, and resolve issues efficiently, ensuring the continuity and effectiveness of business processes. According to recent LinkedIn data, 1.453 job postings in Barcelona over the past year have required this skill, underscoring its importance in today's job market.
Barcelona’s talent: In what sectors do they work?
How has each sector evolved over the last 6 months?
02 Talent development
03TalentAttraction&Retention
Barcelona’s talent: How do they move among sectors?
Percentage of total mobility volume, based on the total number of professionals working in each economic sector.
Which sectors attract talent the most?
The Business Services sector comprises various areas such as construction, strategy and operations, real estate, insurance, law, human resources, legal services, security and investigations, recruitment, among others. Over the past year, a total of approximately 17.527 people have switched sectors, attracted by the Business Services sector.
This sector includes all professional fields that use technology services to operate or provide services. It encompasses companies in information technology, communication, and digital transformation, as well as engineering services and digital service industries (such as cybersecurity, entertainment, and online services). Over the past year, approximately 15.550 people have changed sectors, attracted by the technology sector.
The Commerce sector includes all activities related to the purchase, sale, and distribution of goods and services, including wholesale and retail trade, transportation, supply chains, and logistics. This sector is crucial for the functioning of the economy, as it connects producers and consumers through various distribution channels and efficient transportation services. In the past year, approximately 7.011 people have transitioned to the Commerce sector, attracted by its growth opportunities and dynamic job market.
Which sectors retain talent the most?
This sector consists of all organizations and activities that work to ensure economic growth in a sustainable and lasting manner. They share the goal of sustainable economic development through the efficient use of resources and an equitable distribution of income, ensuring well-being, social cohesion, or environmental conservation. Only approximately 832 people have reported on LinkedIn a transition from the sustainability economy to another sector. This is the sector that has lost the fewest professionals.
Within this sector are included academic institutions, research centres, technological parks, and companies dedicated to R&D (research and development). One of the main objectives of this sector is to address social, economic, or environmental challenges that cannot be resolved from a single perspective or field of action, thus in many cases, there is interaction and cooperation between different fields of action and sectors of the city's economy. Only a total of approximately 2.239 people have reported on LinkedIn a change from Research and Knowledge Transfer to another sector.
Within this sector, we find a set of key services for the quality of life, health, and well-being of individuals and families. This sector includes activities such as home care, assistance for individual mobility, health support, and/or wellness and physical maintenance services. It focuses on the continuous improvement of quality of life by promoting the autonomy of the individual and their comprehensive well-being. Less than 3.105 people have reported on LinkedIn a change from the Care Economy sector to another sector. It is one of the sectors that has lost the fewest professionals.
How does Barcelona’s talent move?
Percentage of gained/lost professionals ratio, based on the total number of professionals who have moved between Barcelona and each city.
The cities with the best connections to Barcelona, in terms of talent
Madrid and Barcelona have the highest volume of talent flow. Barcelona acts as a talent magnet in the Health & Bio, Research and knowledge transfer, and Sustainability economy sectors. Meanwhile, Madrid mainly attracts professionals from Barcelona in the tourism and visitor economy sector.
The mobility between Buenos Aires and Barcelona is high, making it a magnet for talent across all economic sectors. The Tourism and visitor economy, Care economy, and Health & Bio sectors are the most attractive for talent from Buenos Aires moving to Barcelona.
The mobility between London and Barcelona is quite high. Barcelona maintains a positive balance in all sectors within this talent exchange. The Tourism and visitor economy, Commerce, and Research and knowledge transfer sectors are the most attractive for talent coming from London.