Barcelona Talent Map
Barcelona Talent Map


Tool that shows the behaviour of Barcelona’s talent in all dimensions including training and education; association with economic sectors, highlighting the strategic sectors foregrounded in the new Green Deal economic agenda; and movements with other cities, based on the information that this talent has shared on the LinkedIn professional network.

In collaboration with

How have we calculated these data? Learn about the methodology here.

What will you find in the Talent Map?

The talent lifecycle



The talent creation axis shows the academic disciplines chosen by Barcelona’s talent, as well as the contribution of the city’s schools to generating this talent.



The talent development axis shows the knowledge and competences in which they stand out in Barcelona. It also shows the growth and demand in the city’s job market, as well as the distribution of the talent in the city’s main economic sectors.


Attraction and retention

The talent attraction and retention axis shows the professionals’ movements and connection among metropolitan areas and among the city’s economic sectors. It also includes flows of talent from different perspectives.


Barcelona’s talent: What did they study?

Total talentGraduates in the past year

More cross-cutting training in all sectors

A course mainly linked to business strategy, decision-making in business, financial management and human resource management. This is the course with the most cross-cutting perspective for the 9 selected economic sectors, with an average weighting of 8.1% in all of them.

A course relating to the study of consumer behaviour, market segmentation and market research, advertising, sales promotion and social-network management. This course provides the skills and abilities needed to develop effective marketing strategies which help to promote the growth and success of a company or product. The average weighting of this course in all economic sectors is around 4.8%.

The academic education in law aims to provide students with the knowledge and skills necessary to understand, interpret, and apply laws and legal regulations. These study programs cover various areas of law, such as civil, criminal, constitutional, labor, and administrative law, among others. The average weight of this education in all economic sectors is 3.6%.

Barcelona’s talent: Where was it created?

The category "Others" encompasses the sum of educational centers with a smaller volume of professionals trained according to the LinkedIn professionals network

What type of talent does each school generate?

Most popular courses in the last year

A course focusing on the application of biotechnology knowledge and techniques for the development of products and technologies in various areas, including medicine, agriculture and the food industry, among others. It therefore includes knowledge about genetics, biology, chemistry and associated technologies. 21.7% of all Biotechnology professionals qualified within the last 12 months, according to the LinkedIn professional network. It is the course with the most recently-qualified people.

Training focused on understanding the techniques, tools, and strategies for managing and energising businesses. It covers market understanding and financial management, consumer analysis, effective communication and advertising, as well as strategic planning and adaptation to new technologies. According to LinkedIn, 20.7% of graduates in this field obtained their degree in the last 12 months.

These academic disciplines empower professionals to tackle the challenges of the digital world, specialising in development of web applications and software. Graduates are ready to take on positions such as web developer, software programmer, and systems analyst. According to recent data from LinkedIn, 20.3% of individuals graduated in this field in the last 12 months.

01 Talent generation


Barcelona’s talent: In what type of knowledge do they stand out?

Choose a field of knowledge from the graph to learn more about it

Demand for job ads

Most in-demand skills last year

Analytical skills and adaptability are fundamental cross-cutting competencies in today's world, essential for professionals in any field. These abilities allow for a deep understanding of complex issues to develop effective strategies, while quickly adapting to changes and demands in the job market. Last year, there were 6,524 job postings on the LinkedIn professional network seeking professionals with these skills, demonstrating the importance and relevance of these abilities among Barcelona professionals.

Knowledge in the management of technological projects includes methodologies such as Agile and Waterfall, the use of management tools (like ProjectPlus), leadership of technical teams, as well as risk management, cost and time control, planning and effective communication with stakeholders. This knowledge ensures success in the execution of technological projects, guaranteeing the delivery of quality results within established deadlines. Last year approximately 3,410 job offers requiring these skills have been posted on the professional network LinkedIn.

Commercial skills in technical profiles of any discipline (engineering, banking, real estate, consulting, business services, etc.) are becoming increasingly important. These skills enable establishing a strong connection with clients, creating a relationship of trust and commitment, which allows for exclusive client advisory in the subject matter. Knowledge in customer relationship management (CRM) is also crucial for effectively managing large volumes of data and thus personalizing user experiences, optimizing marketing strategies, improving customer service, and increasing sales. In Barcelona, approximately 2,129 job postings on the LinkedIn professional network were requesting this knowledge.

Barcelona’s talent: In what sectors do they work?

Strategic sectorTotal TalentFemale talent

How has each sector evolved over the last 6 months?

Strategic sector

02 Talent development


Barcelona’s talent: How do they move among sectors?

Total mobility in each sectorVolume of professionals who have moved from one sector to another

Percentage of total mobility volume, based on the total number of professionals working in each economic sector.

Which sectors attract talent the most?

The Business Services sector is made up of various areas, including construction, strategy and operations, banking, property, insurance, law, accounting, financial services, human resources, legal services, security and investigations, staff selection, dispatching packages and cargo, international development and commerce, and investment management, among others. In the last year, nearly 20,037 people have changed sector, attracted by the Business Services sector.

This sector covers all those professional areas that use technological services to operate or provide services. It therefore includes companies ranging from information technology, communication, and digital transformation companies to, engineering companies and services and digital-services industries (digital security, online entertainment and/or services). In the last year, nearly 19,765 people have changed sector, attracted by the thecnological sector.

In this sector, we find all those companies and organizations dedicated to the research, development, production, and distribution of services related to human health and biotechnology. This includes healthcare services, pharmaceutical industries, research laboratories, and diagnostic teams/clinics. Last year, approximately 10,567 people have switched sectors, attracted by the Health and bio sector.

Which sectors retain talent the most?

This sector comprises all the organisations and activities that work to ensure sustainable, lasting economic growth. They share the goal of sustainable economic development, through the efficient use of resources and an equitable distribution of the proceeds, guaranteeing social well-being and cohesion while conserving the environment. Only around 760 people have informed LinkedIn that they have changed from the Sustainable Economy sector to another one. One of the sectors that has lost the fewest professionals.

Within this sector are included academic institutions, research centres, technological parks, and companies dedicated to R&D (research and development). One of the main objectives of this sector is to address social, economic, or environmental challenges that cannot be resolved from a single perspective or field of action, thus in many cases, there is interaction and cooperation between different fields of action and sectors of the city's economy. Only a total of approximately 2,259 people have reported on LinkedIn a change from Research and Knowledge Transfer to another sector. It is one of the sectors that has lost the fewest professionals.

Within this sector, we find a set of key services for the quality of life, health, and well-being of individuals and families. This sector includes activities such as home care, assistance for individual mobility, health support, and/or wellness and physical maintenance services. It focuses on the continuous improvement of quality of life by promoting the autonomy of the individual and their comprehensive well-being. Less than 2,900 people have reported on LinkedIn a change from the Care Economy sector to another sector. It is one of the sectors that has lost the fewest professionals.

How does Barcelona’s talent move?

Ratio of professionals won/lost in Barcelona

Percentage of gained/lost professionals ratio, based on the total number of professionals who have moved between Barcelona and each city.

The cities with the best connections to Barcelona, in terms of talent

Between Barcelona and Madrid is where there is the highest volume of talent flow. The city of Barcelona is a magnet in the sectors of retail, care economy and tourism. Meanwhile, Madrid attracts professionals from Barcelona in the business services, health and bio and technological sector.

There is a high degree of mobility between Buenos Aires and Barcelona, with a net positive balance for Barcelona. The health and bio sector, business-services and technological sector are the most attractive for talent from Buenos Aires arriving in Barcelona.

The mobility between London and Barcelona is quite high. The city of Barcelona has a positive balance in this talent exchange. The health and technological sector are the most attractive for talent coming from London.

03 Talent attraction and retention

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