Barcelona Talent Map
Barcelona Talent Map


Tool that shows the behaviour of Barcelona’s talent in all dimensions including training and education; association with economic sectors, highlighting the strategic sectors foregrounded in the new Green Deal economic agenda; and movements with other cities, based on the information that this talent has shared on the LinkedIn professional network.

In collaboration with

How have we calculated these data? Learn about the methodology here.

What will you find in the Talent Map?

The talent lifecycle



The talent creation axis shows the academic disciplines chosen by Barcelona’s talent, as well as the contribution of the city’s schools to generating this talent.



The talent development axis shows the knowledge and competences in which they stand out in Barcelona. It also shows the growth and demand in the city’s job market, as well as the distribution of the talent in the city’s main economic sectors.


Attraction and retention

The talent attraction and retention axis shows the professionals’ movements and connection among metropolitan areas and among the city’s economic sectors. It also includes flows of talent from different perspectives.


Barcelona’s talent: What did they study?

Total talentGraduates in the past year

More cross-cutting training in all sectors

A course mainly linked to business strategy, decision-making in business, financial management and human resource management. This is the course with the most cross-cutting perspective for the 11 selected economic sectors, with an average weighting of 12.6% in all of them.

A course relating to the study of consumer behaviour, market segmentation and market research, advertising, sales promotion and social-network management. This course provides the skills and abilities needed to develop effective marketing strategies which help to promote the growth and success of a company or product. The average weighting of this course in all economic sectors is around 4.4%.

The academic education in law aims to provide students with the knowledge and skills necessary to understand, interpret, and apply laws and legal regulations. These study programs cover various areas of law, such as civil, criminal, constitutional, labor, and administrative law, among others. The average weight of this education in all economic sectors is 3.4%.

Barcelona’s talent: Where was it created?

The category "Others" encompasses the sum of educational centers with a smaller volume of professionals trained according to the LinkedIn professionals network

What type of talent does each school generate?

Most popular courses in the last year

A course focusing on learning online marketing techniques and strategies. It therefore includes knowledge about social networks, SEO, online advertising, digital content, data analysis and other areas relating to the promotion of online products or services. 36.9% of all Digital Marketing professionals qualified within the last 12 months, according to the LinkedIn professional network. It is the course with the most recently-qualified people.

A course that enables students to acquire the abilities needed to work as programmers, software developers or systems analysts, among other roles relating to IT and computing. 25.7% of Computer Programming professionals qualified within the last 12 months, according to the LinkedIn professional network.

A course focusing on the application of biotechnology knowledge and techniques for the development of products and technologies in various areas, including medicine, agriculture and the food industry, among others. It therefore includes knowledge about genetics, biology, chemistry and associated technologies. 25.6% of all Biotechnology professionals qualified within the last 12 months, according to the LinkedIn professional network.

01 Talent generation


Barcelona’s talent: In what type of knowledge do they stand out?

Choose a field of knowledge from the graph to learn more about it

Demand for job ads

Digital knowledge most in demand in the last year

Knowledge in the management of technological projects includes methodologies such as Agile and Waterfall, the use of management tools (like ProjectPlus), leadership of technical teams, as well as risk management, cost and time control, and effective communication with stakeholders. This knowledge ensures success in the execution of technological projects, guaranteeing the delivery of quality results within established deadlines. Approximately 2,109 job offers requiring these skills have been posted on the professional network LinkedIn.

Knowledge that covers all areas (security, architecture, development, implementation, resource management and monitoring techniques) which aim to ensure that cloud systems and applications work properly and efficiently. Around 1,398 Barcelona job offers requiring this knowledge have been registered on LinkedIn.

A standard database management language used to manage and access data stored in relational databases. These are essential for the efficient and effective management of data. In Barcelona, around 1,187 job offers requiring this knowledge were published on LinkedIn.

Barcelona’s talent: In what sectors do they work?

Strategic sectorTotal TalentFemale talent

How has each sector evolved in the last 6 months?

Strategic sector

02 Talent development


Barcelona’s talent: How do they move among sectors?

Total mobility in each sectorVolume of professionals who have moved from one sector to another

Percentage of total mobility volume, based on the total number of professionals working in each economic sector.

Which sectors attract talent the most?

This sector covers all those professional areas that use technological services to operate or provide services. It therefore includes companies ranging from information technology, communication and digital transformation to digital-services industries (digital security, online entertainment and/or services). In the last year, nearly 16,700 people have changed sector, attracted by the digital sector.

The Business Services sector is made up of various areas, including construction, strategy and operations, banking, property, insurance, law, accounting, financial services, human resources, legal services, security and investigations, staff selection, dispatching packages and cargo, international development and commerce, and investment management, among others. In the last year, nearly 13,550 people have changed sector, attracted by the Business Services sector.

This sector includes all those companies that promote technologies, products or services relating to robotics, connection and artificial intelligence applied to industry. This includes solutions for process automation, control systems and monitoring, domotics systems, connected sensors, IoT, the automation of supply chains, etc. In the last year, approximately 12,050 people have changed sector, attracted by the Industry 4.0 sector.

Which sectors retain talent the most?

This sector covers the public organisations, institutions, bodies and services that deal with areas relating to the management of public resources and the implementation of policies established by the government, as well as providing services for city residents. Less than 1,700 people have informed LinkedIn about changing from Public Administration to another sector. One of the sectors that has lost the fewest professionals.

This sector comprises all of the organisations and activities that work to ensure sustainable, lasting economic growth. They share the goal of sustainable economic development, through the efficient use of resources and an equitable distribution of the proceeds, guaranteeing social well-being and cohesion while conserving the environment. Only around 1,860 people have informed LinkedIn that they have changed from the Sustainable Economy sector to another one. One of the sectors that has lost the fewest professionals.

This sector includes the organisations, services and institutions that work to ensure cooperation, solidarity and social responsibility. There are various kinds of economic activities, including individual and family services, civic and social organisation and the management of non-profit organisations. It also includes cooperatives, non-profit associations, mutuals and other types of organisations that are dedicated to the management of social, cultural and education services, among others. Only around 2,400 people have informed LinkedIn that they have changed from the Social Economy sector to another one. One of the sectors that has lost the fewest professionals.

How does Barcelona’s talent move?

Ratio of professionals won/lost in Barcelona

Percentage of gained/lost professionals ratio, based on the total number of professionals who have moved between Barcelona and each city.

The cities with the best connections to Barcelona, in terms of talent

Between Barcelona and Madrid is where there is the highest volume of talent flow. The city of Barcelona is a magnet in the sectors of industry 4.0, tourism, and health. Meanwhile, Madrid attracts professionals from Barcelona in the creative industries, digital economy, and business economy.

There is a high degree of mobility between Buenos Aires and Barcelona, with a net positive balance for Barcelona. The digital-economy, business-services and creative-industries sectors are the most attractive for talent from Buenos Aires arriving in Barcelona.

The mobility between London and Barcelona is quite high. The city of Barcelona has a positive balance in this talent exchange. The health and digital sectors are the most attractive for talent coming from London.

03 Talent attraction and retention

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